
Dina’s Biography
Dina was born and raised in Kazakhstan, the former Russian Republic.
She became interested in drawing and art at a very early age, being influenced by her father, who was an architect.
She began to take formal art classes from the 3rd grade, and has continued her art training throughout her life.
She became especially interested in water color and portraits. At the age of 13, Dina was the youngest person to have a solo art exhibit, which focused onpictorial art, still life, portraits and sculpture.
Dina was considered a perfectionist by her teachers and others around her. She became very meticulous in her portraits and became a master of color and facial features.
Brow Design By Dina
Education was very important to Dina and her family. After high school, Dina went to law school and graduated in jurisprudence, before moving to the United States.
Once in the United States, Dina was able to get back into her love and passion for art through permanent makeup.
She spent several yearstravelling the world to get certifications fromEurope, Eastern Europe, East Asia and Central Asia.
Dina has worked with some of the best permanent makeup artists from around the world. Dina’s natural ability and international background in permanent makeup has set her apart from everyone else in the permanent makeup field.
She became very successful and recognizable due to her extensive background and has performed thousands of permanent makeup procedures on clients from all over the United States and World.
Those in the PMU industry understand that Russia is at the very forefront of permanent makeup and is setting the standard for the rest of the world. Dina’s experience on an international level has given her a unique opportunity to change the PMU industry here in the United States. She is giving her clients techniques which may not be used by other artist in Louisiana.
Dina truly wants every client to look the absolute best. She brings her years of art training, knowledge of facial features and anatomy, in depth experience of portraits and mastery of color to all those who she works on. She truly brings an international experience to her clients.

“ YOUR FACE IS UNIQUE - YOUR CONSULTATION SHOULD BE TOO!”
From the moment you arrive, our focus is on education, trust, customization - never rushed, never one-size-fits-all.
Your consultation experience is designed to be personal, detailed and collaborative, while honoring your preferences, lifestyle and facial features.

Brow Design By Dina
Dina Richardson
• International Master, Award winning expert & Speaker Of Permanent Makeup
• 33X Worldwide Certified. That includes in person & group Master classes for new Permanent makeup Techniques, innovation & technology trainings for permanent makeup, pigmentology, research. (Does not include yearly professional conferences & online certifications)
• Founder Of Brow Design By Dina. Est. 2015
• Founder Of Dina Richardson’s School Of Permanent Makeup, Licensed By Louisiana Board Of Regents
• Proud Member & certified trainer of American Academy Of Micropigmentation
• Creator Of Legendary Fluffy Powder Brows, Satin Brows & Russian Lips technique
• Over 10K Satisfied Clients across the country
• Over 600 Trained Students across the country
• Best Permanent Makeup Clinic Award 2022, 2023 & 2025
• Speaker At WULOP International Permanent Makeup Conference 2023 Miami - “MINERAL BROWS”
• Insured
• Registered with the state
• Compliant with all louisiana department of health requirements
• Biomedical waste permit
• Pathogen & communicable disease license
• First aid & cpr license

International Master, Award winning expert
& Speaker Of Permanent Makeup
Best of New Orleans 2017
33X Worldwide Certified. That includes in
person & group Master classes for new
Permanent makeup Techniques,
innovation & technology trainings for
permanent makeup, pigmentology, research.
(Does not include yearly professional
conferences & online certifications)
Founder Of Brow Design By Dina. Est. 2015
Founder Of Dina Richardson’s School Of
Permanent Makeup, Licensed By Louisiana
Board Of Regents
Proud Member & certified trainer of American
Academy Of Micropigmentation
Creator Of Legendary Fluffy Powder Brows,
Satin Brows & Russian Lips technique
Over 10K Satisfied Clients across the country
Over 600 Trained Students across the country
Best Permanent Makeup Clinic Award 2022,
2023 & 2025
Speaker At WULOP International Permanent
Makeup Conference 2023 Miami - “MINERAL
BROWS”

Brow Design
•
• Insured
• Registered with the state
•
• Compliant with all louisiana department of health requirements
•
• Biomedical waste permit
• First aid & cpr license
•
• Pathogen & communicable disease license
AS SEEN IN gambit \ JANUARY 17, 2017 \ Defining eyes By Paige Nulty
THE EYEBROW MAKEUP TREND CALLED MICROBLADING GOT ITS START IN ASIA AND HAS STEADILY GAINED POPULARITY IN EUROPE AND THE U.S., says Dina Bassman, owner of Brow Design by Dina (541 Julia St., 504-909-4696; www.browdesignbydina.com). The technique uses a very thin blade to create hairline strokes in the skin along the eyebrow, then adds pigment to mimic a “thicker brow.”
“This is a perfect technique for people with thin hair or no hair because it looks so natural,” Bassman says. She uses premium products and her background in art to create the best eyebrows for each client’s face.
“I do believe that every single person has their own perfect eyebrow,” Bassman says. “Every face is different and so every face has its own eyebrow.” After practicing art for many years, Bassman’s habit of doodling different face shapes and designs — many examples of which can be found on her company’s Instagram account — helps with her work. “You need artistic skills to be able to know the face of the client, probably better than they do,” she says. “Once a real artist sees your face, he already knows exactly what would make it look the best.” This skill proves handy in dealing with customers who aren’t sure what eyebrow shape they want — and those who think they want a particular design but don’t realize it may not be the best look for them.
“I can’t do to other people what I wouldn’t do to myself,” Bassman says, adding that she feels compelled to suggest alternatives if she believes a customer’s desired look isn’t right for them, or if their skin is not conducive to the procedure. “Microblading does not work on every type of skin,” she says. “There are some that are better candidates for it than others.” How long the results last depends on factors including the thickness and oil levels of a person’s skin, how much they sweat and how humidity affects them.
In the end, Bassman uses her artistic eye to weigh unique factors and shapes when creating each individual look. “Some people come in for a very natural look, but some women will come in and they want certain trends, like eyebrows, she says. “They’ll say, ‘I want to look like a Kardashian.’ Others say when they wake up, they want to look like they already have makeup on.” Regardless of the request, Bassman says her experience and skill help her apply microblading that looks like real hair.
“I spend a lot of time trying to make clients feel pretty and confident again, and I use high-quality products to create the perfect shape,” she says. “I do believe that I create art.”

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We carefully analyze your bone structure,
filters in the skin, skin type, undertones
& natural features to create NEW YOU.
We discuss your daily routine, your style,
makeup habits and long term goals to
insure your permanent makeup fits
seamlessly into your life.
You’ll receive a full explanation of the
procedure, healing process, pigment
retention and maintenance - so you feel
confident every step of the way.
We take time to understand
everything about you to create
a fully customized PMU plan tailored
just for you.




















